A powerful collaboration was born between the French Navy and Benoît Saint-Denis, an athlete whose values naturally resonate with those of the institution. After an immersion in Lann-Bihoué — operational exchanges, a shoot with an ATL aircraft and a meeting with the Navy Commandos — a film was produced to support BSD ahead of his fight. The second phase took shape with UFC 322 at the Grand Rex, bringing together 500 people for an immersive experience. In total: 10 posts, over 8M impressions, 1.2M views and 50K engagements. A partnership where values, action in the field and storytelling align perfectly.