Esther shares her life and thoughts without holding back. Primarily passionate about beauty, she gives her emotions plenty of room in her content and sincerely shares her day-to-day thoughts.

Her community draws a lot of inspiration from her style and her fascination with North America. In fact, she took the plunge by moving to Montreal, where she’ll be settling in for the next two years.

Bilingual, Esther is followed by a community of 15- to 24-year-olds (Gen Z) that is predominantly female and highly engaged. She shares her strengths and weaknesses with great humility.